PROVENANCE VINEYARDS ENTER NEW PARTNERSHIP AGREEMENT WITH CLASSIC WINES OF CALIFORNIA

LODI, Calif., July 9, 2025 – Established California wine brand Provenance Vineyards has signed a distribution agreement with Classic Wines of California, beginning September 1, 2025, within the state of California, representing the entire Provenance Vineyards and Weekday portfolio.

“We’re proud to partner with Classic Wines, whose legacy and reach in California align perfectly with our commitment to crafting premium, site-driven wines. This partnership will elevate our presence in the market and ensure that more consumers have access to the quality and pedigree that define Provenance Vineyards,” said Allen Lombardi, owner and president of Provenance Vineyards.

Provenance Vineyards has 25 years of history, discovering Napa Valley vineyards of unique “provenance” – or origin – to showcase the character of the fruit. The Lombardi family acquired Provenance Vineyards in November 2021 to infuse the brand with energy and investment. Since then, the Provenance Vineyards portfolio has expanded to include a variety of brands and wine appellations of California, including Weekday by Provenance Vineyards, a reduced alcohol wine made with organic grapes.

Classic Wines of California is a staple of the California wine industry, and a premier adult beverage distributor focused on servicing retailers and restaurants throughout the state. Provenance Vineyards is confident that Classic’s passion to build and support California brands will help increase the availability of the Provenance portfolio in California markets in the coming future.

About Provenance Vineyards

Provenance Vineyardsis a 25-year-old, premium wine brand, known for seeking out the finest vineyard sources in Napa Valley and other prominent California wine appellations. Provenance Vineyards uses purist winemaking traditions to craft well-appointed, approachable wines that express their distinct origin. For more, follow @provenancevineyards on Facebook and @provenancewine on Instagram.