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Provenance Vineyards Signs National Distribution Agreement with RNDC

LODI, Calif. – Two growing California wine brands – Provenance Vineyards and Hook Or Crook Cellars– have together signed a national distribution agreement with Republic National Distributing Company (RNDC), beginning Feb. 1, 2022, for 27 markets. Several other states are expected to be folded into this distribution agreement in the first half of the year.



“Partnering with RNDC fuels the growth of our portfolio and allows us to aggressively expand accessibility of our wines for consumers across the country,” said Allen Lombardi, owner and president of Provenance Vineyards and Hook Or Crook Cellars.

Provenance Vineyards has 22 years of history, discovering Napa Valley vineyards of unique “provenance” – or origin – to showcase the character of the fruit. The Lombardi family acquired Provenance Vineyards in November 2021 to infuse the brand with energy and investment.

Also owned by the Lombardi family, Hook Or Crook Cellars is a value wine brand known for its highly-rated and appellated wine under $12/bottle.

Beginning in February 2022, both brands will be distributed by RNDC in these states: Alaska, Arizona, California, Colorado, Florida, Hawaii, Idaho (through Hayden), Indiana, Kentucky, Louisiana, Maryland, Montana (through Hayden), Nebraska, New Mexico, New York, North Dakota, Oklahoma, Oregon, South Carolina, South Dakota, Texas, Utah, Washington, Washington, D.C., and Wyoming.

RNDC in Georgia will distribute Hook Or Crook Cellars. RNDC in Illinois will begin distribution of Provenance Vineyards on Feb. 1, 2022, and Hook Or Crook Cellars starting April 1, 2022, (both through Heritage).

By the end of the 2022, both Provenance Vineyards and Hook Or Crook Cellars wines are expected to be available in all U.S. markets, as well as half a dozen international markets.

About Provenance Vineyards

Provenance Vineyards is a 22-year-old, premium wine brand, known for seeking out the finest vineyard sources in Napa Valley and using purist winemaking traditions to craft well-appointed, approachable wines that express their distinct origin. Provenance Vineyards discovers the highest quality grapes in Napa Valley for its Sauvignon Blanc, Merlot and Cabernet Sauvignon; Deadeye Red Blend by Provenance; and Fortitude Cabernet Sauvignon by Provenance. For more, follow @provenancevineyards on Facebook and @provenancewine on Instagram, and visit ProvenanceVineyards.com.

About Hook Or Crook Cellars

Based in Lodi, Calif., Hook Or Crook Cellars is known for its impressive and consistent wine profiles at an affordable price. Hook Or Crook Cellars lives up to its name with a daring and creative determination to make highly-rated, Lodi-appellated wines that are easy to drink and under $12/bottle. For more, follow @HookOrCrookCellars on Facebook and Instagram, and visit HookOrCrookCellars.com.


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